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Amory Lovins

Revisiting Applied Hope

On the eve of a major US political transition and geopolitical shifts globally, Amory Lovins explores why Applied Hope is as relevant today as it has ever been, and how it will continue to guide…

Amory Lovins

Decarbonizing Our Toughest Sectors—Profitably

In this decade, a rich stew of new technologies, materials, design methods, financial techniques, and business models, along with smart policies and aggressive investments, could revitalize, relocate, or displace some of the world’s most powerful…

Amory Lovins

Oil: Revenge Of The Negabarrels

Never before, say shell-shocked oil traders, has the world price of crude oil fallen so far. Well, not since the early 1980s, anyway. Or was it 2008? Or 2014? Look at the 50-year history:…

Amory Lovins

Shifting the Auto Industry into Reverse

America’s auto industry was doing great. In 2016, its sales rose for the seventh year running to record highs. In 2017, sales slipped 1.2 percent but remained among the top five in history, dominated by…

Amory Lovins

October 23 FERC Filing 2017

Download FERC Comments by Amory B. Lovins, Cofounder and Chief Scientist of Rocky Mountain Institute below. Energy Secretary Rick Perry told the Federal Energy Regulatory Commission, which is actually independent and not at his command,…

Amory Lovins

The Iranian Window of Opportunity

Iran’s Invisible Opportunity for Energy and Security: Modern energy investments could sideline nuclear ambiguity. Amory Lovins’s novel essay explains how helping and encouraging Iran to do what its key officials already want—harness its world-class resources…