Electricity
Clean Energy With Every Click: Google Goes 100% Renewable
Google, the largest corporate purchaser of renewable energy in the world, announced today that it will be powered 100 percent by renewable energy by the end of 2017, closing the book on a series of commitments first made in 2007 to transform how the company approaches…
The Importance of Messaging in Clean Energy Innovation
When we talk about innovation—with eLab, in the context of the U.S. electricity system—we’re talking about fundamental change in the system. Ultimately, most forms of motivation needed to transform the electricity system boil down to persuasion: convincing your audience that a change from X to Y is worth it. It’s there, at the core of persuasion, that the issue of audience-centric messaging matters critically.
Combating Climate Change by Measuring Carbon Emissions Correctly
Guest Author Gavin McCormick is co-founder and executive director of WattTime. Carbon emissions are arguably the most important thing for our society to learn how to manage in the coming years. The largest single source of U.S. carbon emissions is our electricity system. And yet, we do not measure emissions…
Electric Vehicles Are Coming. Regulators Must Respond
It’s a great time to be in the market for an electric vehicle (EV). Customers have never had as many EV options, at as many price points, with as much support infrastructure in place as they do today. During the last decade, the number of plug-in vehicle models available for sale has grown to more than 20, just as battery costs have decreased by 70 percent, and the number of EV charging stations across the U.S. has climbed to more than 16,000.
To Get to Net Zero, Think Bigger
Guest author Allison Hibbs was a summer associate at RMI. The World Green Building Council (WGBC) just launched a revolutionary project calling for all buildings to reach net zero by 2050 in an action plan known as Advancing Net Zero. The announcement provides a shot in…